Temu Enters Nigerias E-commerce Market, Intensifying Competition Among Local Players.

Chinese e-commerce giant Temu is expanding into Nigeria's market, increasing competition for local players like Jumia, Konga, and Jiji with its low-cost model.

Chinese e-commerce giant Temu has intensified competition in Nigeria's rapidly expanding market with its low-cost, direct-from-manufacturer model. The company's entry into the Nigerian market puts pressure on local players such as Jumia, Konga, and Jiji, who have dominated the e-commerce landscape for years. With Temu's arrival, consumers now have a wider range of options to choose from, offering lower prices and more convenience. As the competition heats up, analysts are closely watching how these market players will adapt and respond to the changing dynamics.