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Amazon Unveils AI Project Starfish: Aims to Own Online Shopping Data Globally
Amazon is developing an AI-powered project called Starfish aimed at gaining control of online shopping data worldwide, further solidifying its dominance in the industry.
Amazon is launching a new AI-powered project called Starfish that seeks to collect and own data on online shopping habits, further solidifying its dominance in the e-commerce market, as part of its efforts to expand its control over consumer behavior, creating a highly personalized experience for users, but raising concerns about data ownership and misuse.
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