Big Food Strikes Back: Junk Foods Flood Market Amid Weight Loss Medication Success
Medical experts warn that the junk food industry is responding to the growing popularity of weight-loss medications like Ozempic by aggressively marketing addictive products. The industry's efforts aim to counteract the 'food noise' cut through by these medications, according to some medical experts.
Medical experts are warning that the 'Big Food' industry is fighting back against weight-loss medications like Ozempic by marketing addictive and high-calorie products in an attempt to counter their effectiveness in reducing food cravings. Despite Ozempic's success in cutting through 'food noise,' junk food manufacturers are increasing their production of unhealthy items. This shift suggests that the industry is becoming more aggressive in response to the growing popularity of weight-loss medications. As a result, consumers may face increased temptations to indulge in high-calorie foods.
