Comcast Digs in: Splitting Peacock, MSNBC Amid NBC's Shaky Future
Comcast's ongoing split of NBCUniversal into separate entities is nearing completion, ultimately resulting in a corporate divorce between the NBC and MSNBC networks; the fate of each network remains uncertain as a result.
Comcast's decision to separate the Peacock brand from its MSNBC network is nearing completion, signaling an end to the decades-long marriage between NBC and MSNBC, as parent company Comcast implements its NBCUniversal split. Details of the impending divorce remain unclear, with varying reports suggesting different allocations for each network. The exact terms of the separation are yet to be disclosed, leaving uncertainty over which brand will retain a stronger presence under the new structure. As the corporate divorce unfolds, questions arise about who will get what in this messy NBC-MSNBC split.
