Cracker Barrel Faces Backlash from Both Sides Over New 'Woke' Branding Efforts, Reps Say
Democrats and conservatives alike are criticizing Cracker Barrel's decision to rebrand itself as a welcoming space for LGBTQ+ individuals, joining forces against what they see as a 'woke' shift. The chain restaurant's move has sparked outrage among some of its most loyal customers and Republican lawmakers.
Several Democratic lawmakers have joined conservative critics in condemning Cracker Barrel's rebranding efforts as a 'woke' campaign that prioritizes social justice over traditional values. The restaurant chain has been criticized for removing its 'Old South' theme and replacing it with more inclusive language and imagery. The move is seen as part of a broader trend of companies attempting to appease progressive consumers by adopting socially conscious policies. Cracker Barrel's CEO, Corie Truelove, defended the rebranding, saying it was necessary to attract new customers.
