Data-driven pricing: How your online habits affect your bills and prices every time

Retailers and online companies collect a range of personal data to influence prices, including location, search history, purchases, and online behavior. This information can be used to adjust pricing systems, potentially changing what consumers pay for certain products online. The Federal Trade Commission (FTC) has expressed concerns about the use of this data in price manipulation. As a result, consumers may notice changes to their prices when shopping online.