e.l.f. Beauty Becomes Rare Beauty Amid Growing Trend of Companies Abandoning DEI Initiatives
E.l.f. Beauty, one of America's largest beauty brands, stands firm in its commitment to diversity, equity and inclusion despite other major companies such as Amazon and McDonald's ending or changing their DEI programs. The brand has refused to abandon its efforts to promote diversity and inclusion.
Several major companies, including Amazon, Meta, Walmart, and McDonald's, have recently ended their diversity, equity and inclusion (DEI) programs in recent months. However, e.l.f. Beauty, a popular beauty brand, is taking a stand against this trend by continuing its commitment to DEI initiatives. The company believes that these efforts are essential for creating a more inclusive workplace and driving business success. By standing firm on its DEI programs, e.l.f. Beauty is setting an example for other companies to follow.
