FTC Sues Ticket Reseller for Evading Taylor Swift Tour Ticket Purchase Limits

The US Federal Trade Commission sued ticket reseller Key Investment Group for evading purchasing limits to buy up thousands of tickets to live events, including Taylor Swift's Eras tour, and resell them. The FTC alleged that the company repeatedly exceeded authorized ticket limits to purchase large quantities of tickets from various venues and then resold them at inflated prices. The investigation found that Key Investment Group engaged in deceptive business practices by failing to disclose its true identity as a ticket reseller and misrepresenting the authenticity of the tickets it sold. The lawsuit seeks to stop the company's deceptive practices and require it to refund consumers who purchased counterfeit or unauthorized tickets from Key Investment Group.